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Demographic Revolution:

First Slowly,

Then All at Once

Today’s seniors – 62 million Americans over the age of 65 – represent by any measure one of the most important demographics in the American economy.

But capturing this consumer base does not occur in a vacuum. In fact, there are almost 44 million caregivers providing more than 24 hours a week of unpaid care to loved ones. Most of those family members (70%) are themselves adults over the age 50.
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Springbank and Cake Ventures set out to explore this dynamic – between America’s population of older adults and their caregivers – and its implications for companies marketing to those who are 65+.

Demographic changes are broad shifts in population over time that materially change user behavior and long-term demand trends. In venture capital, these changes signal emerging market opportunities, shifts in product-market fit, and evolving enterprise dynamics.

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Demographic changes reflect changes to the internet user base and are inherently TAM-expansion events. At Cake Ventures, we believe that this intersection is where the next generational companies will be built.

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The opportunity for female-focused productsor those where women make up a significantpart of the user base are not just pinkedversions of products designed for the masses,they’re products that speak to the specific,nuanced, and growing needs of female consumers.

Demographic changes are broad shifts in population over time that materially change user behavior and long-term demand trends. In venture capital, these changes signal emerging market opportunities, shifts in product-market fit, and evolving enterprise dynamics.

‍

Demographic changes reflect changes to the internet user base and are inherently TAM-expansion events. At Cake Ventures, we believe that this intersection is where the next generational companies will be built.

‍

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