Finding Alpha: The Trillion Dollar Female Economy
As women have gained increasing education and economic power, their influence has expanded. Today, women control or influence over 85% of consumer spending, including healthcare for themselves and their children, retail, household needs, and more. Increasingly, the categories where women wield consumer influence are those that are also being transformed by technology. Finding Alpha explores the evolution of women as a growth market buoyed by rising purchasing power and changes in the needs of female consumers. The trillion dollar female economy is here and presenting opportunities from the consumer to the enterprise.