2JAMES AND ROSE GARNER
FOUNDERS, SCENIC®
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2JAMES AND ROSE GARNER
FOUNDERS, SCENIC®
Building the future
DHAVAL C. PATEL, LOTUS LABS
NICOLAS MASLOWSKI & SAMUEL COHEN
FOUNDERS, MAMA FOODS
ROB GREGG
FOUNDER, STAND+
FIFI KARA & DR. LAILAH KARA-NEWTON
FOUNDERS, ASTER
MARINA PAVLOVIC RIVAS & THOMAS CORTINA
VANESSA RISSETTO
CULINA HEALTH
VIVIAN XUE RAHEY
FOUNDER, PAMPER
SHERRI MCMULLEN
FOUNDER, SHOP MCMULLEN
JESSICA MCGLORY
FOUNDER, GUARANTEED
ROB WRIGHT
FOUNDER, BRIGHT
BRIAN TRAN
FOUNDER, SERIF
MELISSA DANIELSEN & MELANIE FOUNTAINE
FOUNDERS, JOSHIN®
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BRENT FRANSON & BRIAN KELLEY
FOUNDERS, MOST DAYS®
CAK VENTURES invests in founders with global ambitions who are creating products that meet the needs of tomorrow’s internet users.
We invest at seed and pre-seed into companies that reflect changing demographics, including: aging and longevity, the increased spending power of women, and the shift to majority-minority.
three layers of cake
We are in the golden age of aging and longevity.
By 2034, Americans over 65 will outnumber those under 18.
This large and economically powerful demographic group increasingly has the expectation that they will use technology and innovation to address the unique challenges of late life.
Today's aging consumers will use software to help them age in place, manage finances, or find work and purpose beyond retirement.
Aging & Longevity
Women are the original influencers and they’ve become the consumers that drive growth.
Women wield influence over the many ways they connect online, shop, and access products and services for both themselves and their families.
Female consumers are driving companies to multi-billion-dollar outcomes in categories like women's health, e-commerce, the care economy, and more.
The opportunities for the female economy are vast and wide.
Spending power of women
The rising New Majority are early technology adopters who drive internet culture.
Shifting demographics have made Asian, Black, and Latino people the fastest-growing and most lucrative consumer groups in the U.S. and beyond.
The shift to a majority-minority nation has unlocked opportunities for technology and software companies that address the unsolved problems and unmet needs of these consumers: improved healthcare outcomes, more inclusive financial products, and culture-driven consumer technology.
Rise of a new majority
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FOUNDERS
LOCATION
Joshin builds awareness and advocacy for the world's diverse disability and neurodivergent communities through their voices and stories
Melissa Danielsen
50+
150M
Most Days is committed to measurably increasing quality and length of life, globally.
Brent Franson
50+
150M
The first SEC regulated stock market that allows you to invest in your favorite collectible sneakers via fractional ownership.
Hector Tantoh
50+
150M
Pamper is a direct-to-consumer nail art company that creates reusable, collectible nail art using only vegan and cruelty-free products
Pamper
Eli is a women's health company on a mission to improve lifelong health through continuous hormone monitoring. With just three simple steps, Eli's at-home technology provides women with personalized hormone profiles to make informed decisions about their health in key areas like menopause, fertility, contraception, and endocrine conditions. Eli offers real-time insights from hormones in saliva that can be tracked continuously over time, unlike traditional testing methods or send-out tests that only provide a single snapshot.
Eli Health
Aster’s technology enables women’s health practices to manage, grow and scale their practices. Their software improves clinical outcomes and enables practices to remain competitive and independent in the ever-changing landscape of healthcare.
Aster
STAND+ makes work shoes for people who work in jobs where they stand for a living. Featuring energy-dispersive technology and cloudlike comfort, STAND+ slip-resistant shoes keep workers comfortable while reducing slip-and-fall occurrences and subsequent worker's comp claims.
STAND+
Lotus is an ecosystem for home control. With magnetically attachable Switch Covers, you can save over 11 hours of work and 70% off typical home automation cost.
Lotus Labs
Guaranteed reimagines end-of-life healthcare with technology that allows clinicians to put the patients first.
Guaranteed
Finding Alpha: The Trillion Dollar Female Economy
Finding Alpha: The Trillion Dollar Female Economy
