2JAMES AND ROSE GARNER
FOUNDERS, SCENIC®
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2JAMES AND ROSE GARNER
FOUNDERS, SCENIC®
Building the future
VIVIAN XUE RAHEY
FOUNDER, PAMPER
SHERRI MCMULLEN
FOUNDER, SHOP MCMULLEN
JESSICA MCGLORY
FOUNDER, GUARANTEED
ROB WRIGHT
FOUNDER, BRIGHT
KIM KAPLAN
FOUNDER, SNACK®
BRIAN TRAN
FOUNDER, SERIF
MELISSA DANIELSEN & MELANIE FOUNTAINE
FOUNDERS, JOSHIN®
BRENT FRANSON & BRIAN KELLEY
FOUNDERS, MOST DAYS®
GEROME SAPP & HECTOR TANTOH
FOUNDERS, RARES®
CAK VENTURES invests in founders with global ambitions who are creating products that meet the needs of tomorrow’s internet users.
We invest at seed and pre-seed into companies that reflect changing demographics, including: aging and longevity, the increased spending power of women, and the shift to majority-minority.
three layers of cake
We are in the golden age of aging and longevity.
By 2034, Americans over 65 will outnumber those under 18.
This large and economically powerful demographic group increasingly has the expectation that they will use technology and innovation to address the unique challenges of late life.
Today's aging consumers will use software to help them age in place, manage finances, or find work and purpose beyond retirement.
Aging & Longevity
Women are the original influencers and they’ve become the consumers that drive growth.
Women wield influence over the many ways they connect online, shop, and access products and services for both themselves and their families.
Female consumers are driving companies to multi-billion-dollar outcomes in categories like women's health, e-commerce, the care economy, and more.
The opportunities for the female economy are vast and wide.
Spending power of women
The rising New Majority are early technology adopters who drive internet culture.
Shifting demographics have made Asian, Black, and Latino people the fastest-growing and most lucrative consumer groups in the U.S. and beyond.
The shift to a majority-minority nation has unlocked opportunities for technology and software companies that address the unsolved problems and unmet needs of these consumers: improved healthcare outcomes, more inclusive financial products, and culture-driven consumer technology.
Rise of a new majority
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FOUNDERS
LOCATION
Joshin builds awareness and advocacy for the world's diverse disability and neurodivergent communities through their voices and stories
Melissa Danielsen
50+
150M
Most Days is committed to measurably increasing quality and length of life, globally.
Brent Franson
50+
150M
The first SEC regulated stock market that allows you to invest in your favorite collectible sneakers via fractional ownership.
Hector Tantoh
50+
150M
Pamper is a direct-to-consumer nail art company that creates reusable, collectible nail art using only vegan and cruelty-free products
Pamper
Bright is a full-suite immersive training platform that delivers practice-focused experiences at scale, including AI-powered conversation simulation, software simulation, VR, and coaching.
Bright
Guaranteed reimagines hospice care with at-home treatment, cutting-edge technology, and a clinical team that puts the dying and grieving first.
Guaranteed
Rares is an SEC-regulated stock market where you can invest in sneakers and other collectibles.
Rares
Most Days is a life improvement platform that helps people change their behavior to reduce suffering from chronic health conditions. Our mission is to measurably improve quality of life globally.
Most Days
Joshin is an employee benefit and comprehensive support system for disability and neurodivergence. We guide and support companies, employees, and their families in all aspects of disability and neurodivergence through specialized care, virtual coaching, and disability education.
Joshin
Finding Alpha: The Trillion Dollar Female Economy
Finding Alpha: The Trillion Dollar Female Economy
